Who We Are

Your business, your people, and your products all require attention. By focusing on everything from your processes to how your team manages time, PMA can help your organization grow – and succeed.

Our difference is simple

we know how to listen.

We’re Industry Experts

Founded in 1995, PMA Philadelphia is a professional development organization that is tuned in to the needs of the modern workforce. We are dedicated to equipping organizations with the critical skills needed to achieve your results. We combine our skills, personal insight and knowledge of people and business to identify your true needs and develop appropriate solutions. We pride ourselves on helping clients lead more productive, successful, well-balanced lives. Our innovative and engaging on-site, virtual and hybrid corporate trainings and executive coaching help organizations leverage learning for change and productivity breakthroughs.

We Listen

By enlisting people, partners, and concepts from a wide range of sources we are able to craft a complete solution that suits your organization’s specific needs. PMA Philadelphia creates opportunities for the people who grow your business to cultivate unique skills. We foster learning environments where business challenges are confronted, and fresh ideas are invited. Our proven methods and tools provide workplace solutions for anyone – from executives and managers to independent contributors, project leaders and intact teams.

We Customize to Your Needs

At PMA Philadelphia, we know that no two organizations are exactly alike. No organization follows a cookie-cutter mold, so we don’t offer cookie-cutter solutions. Our objective is to understand your unique business goals and customize our time-tested learning and development tools to fit your needs. We pride ourselves on building long-lasting relationships with our clients, which we form by taking as much time as necessary to understand your business, your culture and your needs. In our conversations it may seem like you’re doing all of the talking, but we understand that before we can create an effective learning initiative, you need to trust that we “get” you. And we take the time to assure that happens.


We believe in doing whatever it takes to help you achieve your goals. We are dedicated to your professional growth and success and take the time necessary to make sure you are where you want to be. If you’re not, we’ll continue to work with you until you get there. We don’t cut corners or disappear after your learning solution is delivered; we are always part of your ongoing support and reinforcement strategies.

meet our team

We know just how much people matter

Deb Cullerton

Senior Partner

Deb Cullerton is a highly accomplished professional with three decades of experience in the fields of leadership and productivity. As Senior Partner of Priority Management Associates (PMA), she leads the Development & Delivery Team, and is responsible for creating and delivering the most relevant and practical solutions in the marketplace.

Deb’s background in both leadership and engineering provides her with a unique skillset that she brings to her work. Her ability to merge these two areas of expertise with her knowledge of adult learning allows her to consistently deliver programs that are praised as the best training experience participants have ever had.

Deb has personally delivered programs to thousands of groups during her tenure at PMA.  Her passion for helping others succeed has earned her a reputation as a sought-after “trainer of trainers”.  This gives her an opportunity to share her expertise with our clients’ coaches and facilitators and ensures consistency and the highest quality delivery of PMA’s programs.

Deb’s commitment to excellence and her dedication to helping others achieve their full potential have earned her numerous awards and accolades throughout her career. She is a true leader in the field of adult learning, and her contributions have made a lasting impact on individuals and organizations around the world.

Psssst:  Don’t mention that we told you, but as a youngster she wanted to be a standup comedian when she grew up and we think she’s still trying to work it out.

Gene Venuto

Senior Partner

Gene Venuto is a Senior Partner at Priority Management Associates (PMA) who leads the Client Relationship and Finance teams.  He is a true connector with an ability to bring value to every interaction and create engaging, long-term partnerships.

His fascination with the connections between behavior and outcomes is reflected in the highly effective and results-driven learning initiatives he’s designed for PMA’s Fortune 500 clients in a variety of sectors including healthcare, life sciences, financial services, education, and philanthropy.  From the first discovery conversation to the follow-up and implementation meetings, Gene is fully engaged with our clients to ensure their learning experience tailored and focused and effective. 

Gene is also part of PMA’s delivery team where he uses his executive coaching and facilitation skills to engage individuals and groups, helping them achieve their goals and build their organizations. He is passionate about making a meaningful impact and creating lasting behavioral changes for all of PMA’s clients, ensuring that their investment in professional development yields tangible, lasting results.

Psssst:  Don’t mention that we told you, but Gene’s desire to perform at PMA is driven partially by his fear of having to return to his days of donning a bite suit and training protection dogs.


Facilitator / Coach


Director of Operations




Operations / lead coach







American Association of Healthcare
Administrative Managers
American Board of Internal Medicine
American Infrastructure
CenterLight Health System
CSS Industries
Dave and Busters
Duke University Institute on Care at the End of Life
EMD Chemicals
Gaylord Hospital
GE Healthcare
General Mills – Pillsbury Baking
Guardian Life Insurance
Howard Hughes Medical Institute
Holy Redeemer Health System
Institute for Defense Analyses
International Flavors and Fragrances
Johnson & Johnson
Kenilworth Films
La Brea Bakery
Lonza, Inc.
Lupin Pharmaceutical
Morgan Stanley
National Association of Tax Preparers
Otis Elevator Company
Peirce College
Perelman School of Medicine at the University of Pennsylvania
Primary Care Development Corporation
Ransome CAT
Robert Wood Johnson Foundation
Schindler Elevator
SEI Investments
Siemens Healthcare Diagnostics
Societe Generale
South Jersey Radiology
SS White Burs
Testo, Inc.
The Home Depot
The Mentor Network
The Pew Charitable Trusts
The Pew Research Center
The Vanguard Group
USAble Insurance
Virtua Health
XL Group

"It’s not cookie-cutter development; it’s always customized to your needs and your team. They do the work up front to figure out what would be best for your group."

Lorie Slass

Vice President, Communications

American Board of Internal Medicine

Scroll to Top

let's find out how
we can help

We would love to talk about the ways that our companies can work together. If you'd like to discuss how we can begin a relationship, please fill out the form below.